Is your company ready to help its customers cut their carbon footprint?

Whether you want to or not right now, you may not have a choice once your competitors adopt green strategies, and it’s this kind of competitive pressure that’s driving cell phone maker Sony Ericsson to be green.

This summer marks a big expansion of the company’s GreenHeart initiative to make green telecommunications equipment that cuts energy usage by its customers and within its manufacturing facilities.

Sony Ericsson’s also adopting sustainable practices internally to become a green leader in its industry. For starters, Sony Ericsson plans to cut internal energy use by 20% by 2015. Its line of cell phones will use 15% less energy. The first phone products to achieve these green marks are its C901 GreenHeart and Naite phones, as well as its new MH300 GreenHeart headset. Click here for details.

But the company’s not just creating a line of green products. All of Sony Ericsson’s products will meet its new GreenHeart standards, and it’s adopting a wide mix of green initiatives, including:

• reducing reliance on hazardous materials used to manufacture its plastic parts
• replacing paper manuals with e-manuals to cut down on paper costs
• reducing the amount of packaging used to ship its products to reduce related carbon-dioxide emissions
• expanding use of recycled plastics, and
• substituting use of water-based paints to reduce the company’s volatile organic compound releases.

Click here for more details about the company’s GreenHeart program.

Many other green details, such as setting a goal to reduce the carbon footprint of each customer, are detailed in the company’s latest Corporate Responsibility Report.

Sony Errisson scores high on Greenpeace’s rating of green electronics companies. Click here to see what Greenpeace thinks green means.

Tags: carbon dioxide, carbon footprint, recycling, Sony Ericsson