Greenpeace: IT misses the green boat
June 15, 2009 by Tom GuayPosted in: In this week's e-newsletter, Latest News & Views, News
There’s a huge expectation that the Green IT movement will become a leader in environmentally friendly innovations. Unfortunately, there’s a big gap between promise and delivery.
That’s the rude analysis from Greenpeace, which thinks the top IT companies are failing — badly — to take action to reduce greenhouse gas (GHG) emissions.
They’re far from cutting their GHG emissions 15% or more by 2020 — a goal touted as a realistic in last year’s Smart 2020 report — according to Greenpeace.
In a new campaign, Greenpeace dubs the CoolIT Challenge, the activist group makes fun of the top 12 companies, including IBM, HP, Sun Microsystems and Dell. It rates the companies on a 100 scale, and the highest score is a 29 posted by IBM, followed by Sun and Dell. Sony, Sharp and Toshiba score the lowest in Greenpeace’s rating system.
Greenpeace gives good marks to IBM because it has long tried to reduce its GHG emissions at its facilities.
To score better on the Greenpeace CoolIT game, companies need to:
- support climate action initiatives in public speeches
- embrace political advocacy to support GHG legislation
- adopt and promote climate action solutions
- set and meet in-house GHG emission reduction targets, and
- increase use of renewable energy.
The Greenpeace CoolIT game is here.
Tags: climate change, Dell, Green IT, greenhouse gases, IBM, Sony, Sun, Toshiba
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