McDonald’s efficiency mandate: Each store to cut energy use
January 29, 2010 by Tom GuayPosted in: In this week's e-newsletter, Latest News & Views, News, energy efficiency
What keeps the most successful companies running?
Most start with a good idea then keep adapting and changing with the times. One of the big changes today: energy efficiency.
That’s the lesson to learn from fast-food king, McDonald’s, which tackles change gradually, not overnight.
The company’s latest green push: a corporate goal to reduce energy consumption at every outlet by 3%. The reductions will not only trim operating expenses, they’ll end up crediting the chain with huge greenhouse gas (GHG) emission reductions.
That’s a 3% GHG reduction times 32,000 restaurants in more than 100 countries.
This new goal was added to a growing list of ways the company reduces its environmental footprint. They’re detailed in McDonald’s 2009 Corporate Responsibility Report. For example, McDonald’s is also:
- limiting white fish suppliers to fisheries that have favorable sustainability ratings
- developing a toaster that uses 28% less electricity that current models
- introducing a food storage unit that uses 30% less power
- reducing the amount of packaging for its meals
- encouraging its customers to help each store recycling paper and containers, and
- recycling cooking oil and turning it into bio-diesel fuel.
The push to create environmentally friendly programs may not please the most vociferous critics like Greenpeace, but these actions do create good karma for the chain as it deals with increasingly tough GHG reduction demands around the world.
GreenandMore.com
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