How do you plan to rebound from slumping sales?

Promoting eco-credentials is a solution adopted by high-end mattress makers to overcome a slump that’s seen sales plummet 25% over the past two years.

This industry’s targeting well-heeled customers looking for a quality, green sleep. For the mattress industry, going green means switching to a mix of eco-friendly raw materials, such as:

• soy
• bamboo
• wool
• 100% cotton, and
• sea algae.

The secret to a green bed? Mattresses that are chemical-free, such as the luxury bed, the Aireloom. It’s greeniness is that the Aireloom is made from natural cotton, bio-based foams and bamboo, with sustainable wood frames, according to a story in the Pittsburgh Post-Gazette.

These were the beds used throughout the White House during Ronald Reagan’s presidency before green was cool.

Another green company highlighted is Organic Mattresses, Inc. and its line of OrganicPedic beds made from certified organic cotton, natural rubber and cruelty-free “eco wool.” The company takes its commitment to green very seriously. Employees are not allowed to smoke, wear fragrances or even use fabric softener on their clothes.

The Post-Gazette’s Gretchen McKay also reports that there are even special beds for the healthy, athletic types. Luxury bedding manufacturer, T3 Recovery Products has created what it calls its Ironman Sleep Technology.

This is based on a material called celliant that increases oxygen levels and helps regulate body temperature and assists oxygen flow while you’re sleeping to help your body recover from the day’s activities.

Tags: Aireloom, bamboo, celiant, green mattress, organic cotton, T3 Recovery