You can sell a green product, if …
January 25, 2010 by Tom Guay
The big secret to closing that sale on a green product or service? Price, price and convenience.
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January 25, 2010 by Tom Guay
What’s it take to make green profitable?
October 14, 2009 by Tom Guay
How well do you understand what’s driving customers to reach for, or avoid, your green products and services?
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What’s it take to make green a profitable strategy?
October 14, 2009 by Tom Guay
How well do you understand what’s driving customers to reach for, or avoid, your green products and services?
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To stay out of green hot water, words alone are risky
September 8, 2009 by Tom Guay
How do your customers weigh the truthiness of your greeniness?
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Sprint tosses the dice on a green phone
August 7, 2009 by Tom Guay
Soon enough, we’ll find out if cell phone users want to buy green.
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Is it too easy to claim to be green? Congress wants to know
June 9, 2009 by Tom Guay
It may get much harder to jump on the green bandwagon unless companies can prove how they measure the “greeniness” of their products and services.
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Will you reformulate now or wait for the bad PR?
May 28, 2009 by Tom Guay
Nobody likes to reformulate a successful product. But what do you do when your customers realize that traces of toxic chemicals are in your products?
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Why aren’t marketers closing the green deal?
May 4, 2009 by Tom Guay
When most of your potential customers are willing go green, but don’t buy your product, what’s the problem? What’s the disconnect?
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Problems with those darn fluorescent lights
May 1, 2009 by Tom Guay
Oh, it sounds great: You can help protect the planet by using fluorescent lights. But there are still hazardous waste risks associated with this “green” product.
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It ain’t easy going green
April 17, 2009 by Tom Guay
Sure, there are lots of green opportunities ahead, but there are also the business realities. It’s still a cut-throat world out there, and only the strong will thrive.
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