Companies are jumping on the green bandwagon in a big way, and they’re not just claiming to be green, but advertising how green they really are.
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There’s no end to the pressures to turn green or at least get a bit greener in 2010 than you were in 2009.
How do your customers weigh the truthiness of your greeniness?
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Wanna beat the recession and get a leg up on your competitors at the same time? Then make sure you’re shouting about the (real) eco-friendly aspects of your products and services.
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It may get much harder to jump on the green bandwagon unless companies can prove how they measure the “greeniness” of their products and services.
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Need another reason to push ahead with green initiatives? How about surviving and prospering through bad times as motivating factors?
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Sure, there are lots of green opportunities ahead, but there are also the business realities. It’s still a cut-throat world out there, and only the strong will thrive.
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What do you think will be the biggest green story in 2010 ?
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