A simple, green promo: reward customers for not driving
October 16, 2009 by Tom GuayPosted in: Latest News & Views, News
Here’s a simple green initiative for companies that don’t have a green product or service: Offer an eco-discount to customers who arrive by bus or bicycle.
Your company gets to tout an environmentally friendly feature and attract new customers who are looking to support a green company.
Your customers get a discount for their part in avoiding greenhouse gas (GHG) and other air pollutant emissions they would’ve created had they driven their car to your store.
It’s a strategy that’s helping a brothel in Berlin, Germany, weather the recession. Yes, even brothels see a business slump in hard times.
The incentive plan is working for the Maison d’envie (House of Desire) and “everybody’s a winner,” says Regina Goetz, who runs the brothel in an area short on parking anyway. Goetz came up with the promotional idea because “the environment is a topic on everyone’s lips.”
One employee told the English-language newspaper, The Local, that she’s had several customers show up to take advantage of the “eco discount.”
The brothel offers a €5 discount for a 15 minute visit, which normally costs €30. Patrons get the discount if they show their helmet, bicycle padlock key, bus ticket stub or monthly bus pass.
Brothels are legal in Germany. The industry employs close to 400,000.
Tags: eco discount, greenhouse gas emissions, Maison d'envie
GreenandMore.com
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