You can sell a green product, if …
January 25, 2010 by Tom GuayPosted in: energy efficiency, Latest News & Views, News
The big secret to closing that sale on a green product or service? Price, price and convenience.
That’s the clear message consumers told Whirlpool in a just-released, commissioned survey by Harris Interactive.
Customers told Whirlpool that as long as the green version of something they want costs the same or maybe a tiny bit more than the standard product, they’ll buy it.
Oh, the other condition: Customers don’t want to be inconvenienced by the new green product.
The most attractive feature: energy savings of any appliance on a customer’s shopping list. Most surveyed listed energy efficiency as an important feature in purchasing new appliances.
When shopping for home appliances, 59% said they’ll buy products that conserve energy and save the buyer money. If it’s green, great, but the greeniness isn’t as important as saving money.
Whirlpool released the survey during the 2010 International Builders Show where the company introduced a new line of energy-efficient Duet washing machines and clothes dryers.
GreenandMore.com
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